Dynamic pricing on Taxify is a feature that makes it possible for us to provide more rides even more effectively.
Essentially, it means that the fares at particular times and in particular areas can rise or fall slightly due to demand and supply indicators. The Taxify prices of all rides in that area is increased by a multiplier component ( displayed as 1.4x ).
We ultimately want to ensure that great rides are available round the clock and so with dynamic pricing in place, driver partners are motivated to proceed to areas that are not very well supplied resulting in shorter ETAs and less wait time even during periods of very high demand.
When fares are higher due to dynamic pricing, riders are notified on their app that "Prices are currently higher due to high demand" and show the multiplier "1.6x" as shown in the example below, before making a request.
Should you require any further assistance, please contact our customer support. We will be more than happy to assist you.
N.B. Dynamic Pricing changes after your trips start do not affect your request.